Follow Post Office Media

The Dog Days of Summer: August is the most popular month to insure a new pooch

Press release   •   Aug 25, 2016 14:34 BST

August seems to be the most popular month for people to purchase a new puppy, according to Post Office Pet Insurance data.*

Sales data shows that people are six per cent more likely to take out pet insurance on a new puppy in August than in an average month, indicating that people are getting their new dog over the summer holidays.

There is also a big difference between July and August, with last year seeing a 144 per cent increase in pet insurance for puppies between July and August 2015.

It is not clear exactly why August is the most popular month, but factors may include parents seeking to keep the rest of the family entertained over the long summer break. Families are also more likely to have time to spend at home during the summer months, as their new dog gets used to its new surroundings.

People are clearly pet-focussed in summer, with over 1.4 million people in the UK also taking their dog on holiday with them.

Rob Clarkson, Managing Director, Post Office Money Insurance, said: “Our data shows that people are most likely to take out insurance on a puppy in August, possibly driven by a need to entertain their kids and take advantage of the summer weather.

“People should always make sure they are prepared before purchasing a new pooch. As well as adopting a new family member, taking on a puppy is also a big financial decision. Not only must you consider food and grooming costs, but also insurance to ensure you can protect your pet from illness or injury.

“We know that this is a really important decision for new pet owners, so at Post Office we try to be better for customers by giving them the option to get in touch with us over the phone so they can discuss any concerns.”

Top 10 things to consider before taking on a puppy

  1. While they make a fun addition to the family, dogs and particularly puppies are a big commitment. If you live alone or have very little free time already then perhaps reconsider if it is right for you.
  2. Make sure you have the right living environment – if you live in a small flat with no access to outside space, this may not be suitable for a dog.
  3. Do your research on the different types of dogs available. Different breeds of dogs have different quirks, temperaments and needs. For example, some breeds do not always suit households with children.
  4. It’s important to be aware of an animal’s history – if you are buying a puppy it is particularly important that you see it with its mother and the rest of the litter. Puppies should not be separated from their mother until 8 weeks old.
  5. Can you afford the day-to-day care of a dog? The Kennel Club estimates that dog owners will spend an average of £25 a week.
  6. Make sure you are prepared for the long-term commitment of owning a pet. The average dog lives for 12 years, so consider all of the potential life changes you are likely to experience in that time and whether a pet will be well accommodated by these.
  7. Make sure you have your pet microchipped. Earlier this year, new laws were introduced which make this a legal requirement.
  8. Consider enrolling your new puppy in ‘puppy school’, to get useful tips for training them, particularly if you haven’t owned a dog in the past.
  9. Think ahead and consider where your dog will stay in the event you are away on holiday or travelling for work. It’s best to sound out helpful relatives who are capable of handling an unfamiliar pet or researching local kennels to make sure they are reputable.
  10. Make sure you have all the correct insurance in place to cover your new pet, this way you will be covered in the event of any unforeseen vet visits.


About the Post Office

About Post Office: Post Office Limited has an unrivalled national network of over 11,500 branches across the UK, more than all the high street banks combined, and sits at the heart of many communities across the country.

It provides around 170 different services and products spanning financial services including savings, insurance, loans, mortgages and credit cards. Post Office also offers Government services, telephony, foreign currency, travel insurance and mail services.

99.7% of people live within three miles of their nearest Post Office outlet. For many rural communities the Post Office is the only retail outlet. Post Offices remain highly valued and trusted and are the focal point for many communities. For more information, visit