On Sunday The Post Office launches a multi-channel campaign to demonstrate how it can empower the nation to take control of Christmas.
Christmas is wonderful but can be a stressful time of year. The new campaign from the Post Office: “Get Christmas All Wrapped Up” is the first time the Post Office has advertised on TV, at Christmas in over five years, as a result of a collaboration with FCB Inferno and Mindshare.
In a creative idea developed by FCB Inferno, Robert Webb stars as the larger-than-life ‘Minister of Christmas’. We meet him, in his flamboyant suit (with a mini-me dachshund sidekick), in a hive of jolly yuletide activity set in a modern Post Office. Robert Webb showcases various new Post Office proof points (e.g. longer opening hours and bigger parcel sizes) helping Pixie Lott, Jim Carter, Amanda Holden and Gino D'Acampo get their Christmas preparation under control. People who work in some of the Post Office’s 11,500 strong branch network were drafted in to also appear in the campaign, showcasing how the Post Office can help with a wide range of Christmas tasks as well as promoting offers such as new parcels prices that let people send more for less during the festive season.
Media agency Mindshare negotiated an exclusive partnership with ITV securing spots within X Factor, I’m a Celebrity and Emmerdale. Additional media channels also include DOOH, in branch, online and social.
Post Office, Chief Marketing Officer, Peter Markey says “Christmas is our busiest time of year with millions of people visiting our branches to post Christmas gifts and of course collect and return online shopping. We’ve been working hard to make things easier for our customers this year. With over 3000 branches open for longer than ever this Christmas it’s the perfect time of year to tell everyone about the great changes that we have made.
I am thrilled with the creative offering that FCB Inferno has brought to the table. It is engaging, funny and undeniably Christmassy!”
- Advertising Agency: FCB Inferno
- Media Agency: Mindshare
- Production Company: Hotspur and Argyle
- Director: David Kerr
About the Post Office
The Post Office (Post Office Limited) has an unrivalled national network of over 11,500 branches across the UK, more than all the high street banks combined, and sits at the heart of communities in Northern Ireland, Scotland, Wales and England. The Post Office has made a commitment to maintaining its network of branches at its current size and reach. It provides around 170 different products and services spanning financial services including savings, insurance, loans, mortgages and credit cards; Government services; telephony; foreign currency; travel insurance and mail services.
The Post Office serves over 17 million customers a week and a third of small businesses. Some 99.7% of the total population live within three miles of a post office and over 97% live with one mile of a post office. For many rural communities, the post office is the only retail outlet. Post Offices branches remain highly valued and trusted, and are the focal point of many communities. For more information, visit http://www.postoffice.co.uk/.
Please note the Press Office team can only deal with enquiries from the media. Unfortunately they do not have access to customer information so can not help with customer enquiries.
If you have an enquiry regarding any Post Office product or service please visit postoffice.co.uk or call 0845Local call rates apply. Call costs may vary depending on your service provider. Calls may be monitored or recorded for training and compliance purposes. 611 2970.