SAVING FOR A SUNNY DAY: A third of Brits are saving for life’s pleasures instead of rainy days
Attitudes towards savings are shifting, with 30% finding saving money more exciting than it was five years ago. Nearly a third of Brits (29%) feel that saving for a "rainy day" is outdated, preferring to save for enjoyable experiences like holidays, new gadgets, or shopping. More than a third of Brits adopt a "you can't take it with you" approach, preferring to spend their money while they can.