PAY LESS AS YOU GO With launch of Post Office Mobile

Post Office Mobile has officially landed. Launching today, the new Pay As You Go service will enable customers to pay less as they go. Designed to offer great value and transparency to the nation’s 36 million Pay As You Go users (44% of the mobile market), calls to both landlines and mobiles are just 8p per minute standard rate - up to 77% cheaper than some of the other main providers - and 10p per text. Customer top-ups will be doubled; simply purchase £10 in any 30 day period and the Post Office gives you £20 worth of credit. The free credit lasts for 30 days, helping to keep the nation talking for longer. Bundles can also be bought at competitive prices, starting at just £5 for 250 minutes, 3,000 texts and 500MB of data.

Customers already use the Post Office for around 11milion top-up transactions a year and Martin George, Commercial Director, Post Office, says entering into mobile is therefore a natural step; "Mobile will add to our 170+ essential services, which we already provide to our customers, including home phone and broadband. Many Pay as You Go customers are paying really high call charges and shouldn't be. The Post Office Mobile service provides great value and simple prices all supported by our dedicated Post Office Mobile customer service team".

Research shows that one in three Pay As You Go users consider changing providers every eighteen months and one in three said they would consider the Post Office to provide that service. *

The Post Office Mobile service is available nationally from postoffice.co.uk/mobile or by calling the Mobile customer service team on Tel. 0333 777 3300. Top-up transactions can be done at any of Post Office's 11,500 branches around the UK. If customers prefer to buy the mobile service over the counter, it will be available initially in 213 branches in the North West - postoffice.co.uk/mobile-branch-finder - and will roll out across the network in the near future.

Post Office Mobile benefits include:

• Double Top-Up:
• o Once in any 30 day period, Post Office Mobile will double the amount customers top up e.g. £10 will become £20 and can be used for 30 days
• Bundle offers:
• o£5 bundle offer includes; 500MB of data, 250 minutes and 3,000 texts
• o£7.50 bundle offer includes; 500MB of data, 500 minutes and 3,000 texts
• o£10 bundle offer includes; 2GB of data, 500 minutes and 3,000 texts
• o£15 bundle offer includes; 3GB of data, 1,000 minutes and 3000 texts
• o£20 bundle offer includes: 5GB of data, 1,000 minutes and 3,000 texts

ENDS

*Research conducted by Truth on behalf of the Post Office, 1,337 online interviews were conducted in June 2013.

Notes to editors

For further information and to arrange interviews with a Post Office spokesperson, please contact: Vishal Rana, Unity: 020 7440 9810 or Vishal@hellounity.com or Robyn Swan, Unity: 020 7440 9819 or Robyn@hellounity.com

About Post Office

The Post Office is undertaking a £2bn investment programme, which will see up to 8,000 branches modernised with additional investment in over 3,000 community and outreach branches.

The Post Office has an unrivalled national network of over 11,500 branches across the UK, more than all the high street banks combined, and sits at the heart of communities in Northern Ireland, Scotland, Wales and England. The Post Office has made a commitment to maintaining its network of branches at its current size and reach. It provides around 170 different products and services spanning financial services including savings, insurance, loans, mortgages and credit cards; Government services; telephony; foreign currency; travel insurance and mail services.

The Post Office serves over 17 million customers a week and a third of small businesses. Some 99.7% of the total population live within three miles of a post office and over 93% live with one mile of a post office. For many rural communities, the post office is the only retail outlet. Post Offices branches remain highly valued and trusted, and are the focal point of many communities. For more information, visit www.postoffice.co.uk.